Use Of Your Confidential Personal Information

We may use your Confidential Personal Information to provide you with and manage the products and services you request, communicate with you to maintain good customer relations or to suggest new products and services that may be of interest, personalize the content we deliver, conduct industry or consumer surveys, manage, improve and troubleshoot our network and services, enforce our Terms of Service, or for any purpose otherwise permitted or required by law.

When you want to set up an account with U.S. Cellular, in order to determine your credit worthiness, some of your Confidential Personal Information is used to request a credit report from a credit-reporting agency, as specified in the U.S. Cellular Service Agreement.

U.S. Cellular uses the information it collects when you access or use its products, services and websites to provide you with the products, services and information you requested. When you use our mobile applications or websites to order products or services, or to request information about them, we may use the information we have about you as we would use the same information obtained offline - for example, to evaluate your service needs and contact you regarding additional services you may find useful. You may also submit applications for employment online, and we may use the information you provide to consider you for employment.

There may be instances when U.S. Cellular may access or disclose Confidential Personal Information without notice or your consent in order to: (i) investigate, protect or defend the legal rights or property of U.S. Cellular, its Affiliates and others (including enforcement of our agreements); (ii) protect the safety and security of customers or members of the public including acting in urgent circumstances; (iii) protect against fraud or for risk management purposes; or (iv) comply with the law or legal process such as a subpoena.

If we obtain Confidential Personal Information from an Affiliate or Third Party, our use of that information is also governed by this Privacy Statement, or as allowed by the privacy statement applicable to the product, service or website of that Affiliate or Third Party.

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