U.S. Cellular may collect Confidential Personal Information for the purposes specified in this Privacy Statement and as otherwise permitted by law. We may also collect this information about you from our Affiliates and Third Parties with whom we have a business relationship. We may collect Confidential Personal Information from you through retail stores; over the phone; when you access or use our products, services, websites and online services; or when you post on our sponsored social media. You may choose to provide this information to us through a number of interactions such as by
We may ask you questions to better serve your special needs and interests. For example, we may ask whether you work at home, whether any members of your household have special needs or whether teenagers reside in your household in order to determine whether you may be interested in certain services. We may also monitor or record our calls with you or your activities while in our retail stores or on our websites for training, quality assurance, or other business purposes. Information you post on our sponsored social media may also be monitored for these purposes.
Confidential Personal Information is not required to establish prepaid wireless service. However, you are encouraged to provide valid information such as name and address when establishing an account so that we may serve you better in the future. In absence of verifiable and valid Confidential Personal Information, you may have access only to limited Account Information and may not be able to receive call detail information.
U.S. Cellular may enhance the information it has about you by acquiring data from Third Party sources known as data brokers. Data brokers collect information about you from many sources including, but not limited to, third parties from which you purchase products and services both online and offline. This information may include, but is not limited to, information about where you live, your demographics, and your transaction and other behavior as a consumer. We acquire this information from data brokers so we can market the products and services we offer that are most relevant to you. Should you have any questions about the information provided to us by these data brokers, you should contact Acxiom and/or Nielsen.
When you visit U.S. Cellular through one of its websites, mobile applications or online services, certain information is automatically collected such as your domain type, your IP address, and your clickstream information to gauge the effectiveness and improve the operations of its websites, mobile applications and online services. We also collect this information so we can provide you with customized content that may better meet your needs and enhance your online experience. Clickstream information is the recording of the parts of the screen you clicked on while using a website, mobile application or online service
We may use technologies such as cookies, web beacons, and similar technologies to collect, store and read information on your computer or mobile browser when you visit one of our websites. Cookies are small chunks of data created by a web server, delivered through a web browser, and stored on your computer or mobile device. They provide a means for mobile applications or websites that you use or visit to keep track of your usage patterns and preferences, as well as identify you as a return visitor. Cookies make the personalization of your mobile application and web experiences possible so that you do not need to re-enter your information from scratch upon each visit to a given website. Web beacons consist of a small string of software code on your browser that works with cookies to monitor website usage and can be used to personalize online advertising.
We may collect and log in our servers information that your browser, whether on your computer or mobile device, sends whenever you visit a U.S. Cellular website. These "server logs" typically include your web request, Internet Protocol address, browser type, browser language, the date and time of your request, and one or more cookies that may uniquely identify your browser. We may combine the information collected from our websites with your Confidential Personal Information in order to provide a more efficient, interesting and customized online or mobile application experience to you and to provide advertising about goods and services that you may find of particular interest.
We may ask Third Parties to place advertisements about our products and services on sites that are not operated by U.S. Cellular. These Third Parties may use technologies such as cookies, web beacons, and similar technologies to collect, store and read information on your computer or mobile browser when you visit one of their websites. U.S. Cellular tracks user clickstream information when you view its advertising on these websites, mobile applications or online services including whether you visit its websites, mobile applications or online services after viewing its advertisements. Online advertisers may also place cookies on your computer or mobile device when you are on a U.S. Cellular website to collect the preferences you demonstrate through your activities on U.S. Cellular's websites, mobile applications or online services and use them to provide personalized advertising that may be of interest to you when you are on other websites. For purposes of this section, these online advertisers are called Third Party Advertisers. U.S. Cellular adheres to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising ("DAA's Self-Regulatory Principles for OBA") and it only uses Third Party Advertisers that have pledged their adherence to these principles. To find out more information about online behavioral advertising or to opt-out of the collection and use of your online information by Third Party Advertisers for online behavioral advertising, click here. You may be able to disable cookies on your computer or mobile device; however if you do so, you may limit your experience, including finding pricing and availability of products and services in your area from our website. You can set your browser to delete cookies or to tell you before you accept one. Look in your browser's Options or Preferences menu. You may not have the ability to opt-out of or disable cookies on certain mobile browsers that you use with your mobile device.
Do Not Track
You should be aware that your browser may have settings for Do Not Track. U.S. Cellular does not honor Do Not Track signals from browsers. As a company that practices the DAA's Self-Regulatory Principles for OBA, we support the position taken by the DAA that many browsers' default settings are set by their manufacturers and, therefore, do not represent the preferences of consumers. The Federal Trade Commission provides information about giving consumers choice about Do Not Track.
Collection and Use of Children's Confidential Personal Information
U.S. Cellular's products, services and websites are intended for general audiences. In order to respect the privacy of children online, U.S. Cellular does not knowingly collect, maintain or process Confidential Personal Information submitted by children under the age of 13 unless we first obtain permission from that child's parent or legal guardian. When one of our products, services or websites collects age information, and users identify themselves as under 13, the product, services or website will block such users from providing Confidential Personal Information unless we first obtain permission from that child's parent or legal guardian.
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