Online Behavioral Advertising Information

Effective Date: October 1, 2018

U.S. Cellular is committed to providing you with transparency and control over the types of advertising you see. Read the following information to learn about the collection and use of your information for online behavioral advertising:

  • Learn about online behavioral advertising, sometimes called "interest based advertising", and how it differs from other forms of online advertising.
  • Read U.S. Cellular's Privacy Statement to learn how Third Party advertisers may collect information while you are on a U.S. Cellular website, mobile application or online service so Third Party advertisers can provide you with personalized advertising based on the preferences you demonstrate through your online activities. U.S. Cellular may also collect and share certain information about you, including Advertising IDs that are used to deliver targeted ads to you on your devices, to enrich its marketing with more relevant or interested based advertising. Refer back to the Cookie Policy and Share Section of the Privacy Statement to learn about your choices.
  • Refer to the privacy policy of specific U.S. Cellular mobile applications and online services to determine if Third Party advertisers engage in online behavioral advertising ("interest based advertising") on the mobile application or online service and to learn how to opt-out of the collection and use of your information for such purposes
  • To learn how to opt-out of the collection and use of your information for online behavioral advertising, click here: https://youradchoices.com/control.